SEOÂ stands for Search Engine Optimization. This is where you construct your web pages and implement definite techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/ etc. results pages, the more traffic your site is likely to get. On the other side,…
PPC Pay-per-click is an online advertising function where, as it sounds, you pay every time someone clicks on one of your ads. PPC is a paid alternative you can use to drive more traffic to your site, versus relying only on organic traffic. Many different sites use PPC advertising including Facebook, Twitter, LinkedIn, Bing, Yelp,…
2016 was a marvelous year for digital marketing. After gaining a lot of popularity with companies creating an online presence and promoting products and services via several social media channels, it is believed that the online world is going to expand further. There are more media options than ever, and new channels and formats playing…
