A website brief can make or break a project before any design work even begins. When a brief is vague, the final result usually misses the mark, no matter how skilled the team behind it is. Small gaps in detail often turn into bigger problems once development starts, leading to revisions that could have been…
Most people join BNI for the referrals. That makes sense. The whole structure of the organization is built around helping members grow their businesses through warm, trust-based introductions. But if you ask experienced BNI members what actually moves the needle for them, a surprising number of them will point to something that happens outside the…
In the modern digital world, nearly all businesses require a good online presence. Websites that load quickly, are attractive, and help customers make a move. When businesspeople are seeking the most appropriate agency for web development, they are often swayed by the lowest price available. Nevertheless, at Spenz Media, we have been informed that not…
Small businesses can be game changers with the help of search engine visibility. Every business owner knows the fundamental principles of local SEO they can use successfully to gain traction in regional search engine rankings: creating a Google Business Profile, review management, and local keyword optimization. However, little is known about more advanced or not…
PPC Pay-per-click is an online advertising function where, as it sounds, you pay every time someone clicks on one of your ads. PPC is a paid alternative you can use to drive more traffic to your site, versus relying only on organic traffic. Many different sites use PPC advertising including Facebook, Twitter, LinkedIn, Bing, Yelp,…
2016 was a marvelous year for digital marketing. After gaining a lot of popularity with companies creating an online presence and promoting products and services via several social media channels, it is believed that the online world is going to expand further. There are more media options than ever, and new channels and formats playing…
Websites In today’s Digital world, fast-paced business environment, having a website, and a good one at that, is absolutely important. If a potential customer can’t find you, they’ll move on to one of your competitors in the click of a button. Most importance factors for having a successful website The first is having the…
WHAT IS SEO? SEO stands for search engine optimization. It is the process of getting traffic from the “free”, “organic”, “editorial “or natural search results on search engines. SEO is also used for search engine optimizers and not just search engine optimization. Search engine optimizers are consultants who manage and facilitate the completion and development…
