How does pay per click advertising works?

PPC Pay-per-click is an online advertising function where, like it sounds, you pay every time someone clicks on one of your ads. PPC is a paid alternative you can use to drive more traffic to your site, versus relying only on organic traffic. Many different sites use a PPC advertising including Facebook, Twitter, LinkedIn, Bing, […]

Trends and Opportunities in Digital Marketing For 2017

2016 was a marvelous year for digital marketing. After gaining a lot of popularity with companies creating online presence and promoting the products and services via several social media channels, it is believed that the online world is going to expand further. There are more media options than ever, new channels and formats playing a […]

Why website is important for businesses?

Websites In today’s Digital world, fast-paced business environment, having a website, and a good one at that, is absolutely important. If a potential customer can’t find you, they’ll move on to one of your competitors in the click of a button.   Most importance factors for having a successful website The first is having the […]

Several ways to improve business through lead generation

Lead generation is the method of getting inquiries from potential customers. In the old pre-Internet days of sales, lead generation occurred at places like trade shows – visitors to a company’s booth would fill out a card with their contact information and turn it in to receive a call back from that company’s sales team. […]